The Big Question

If renewables have been commercially available for over a century, why haven’t we built a sustainable future yet?

While the vast majority agree that we must build a sustainable future, renewable energy sources remain more expensive and less profitable than fossil fuels. 

The energy industry is simply unwilling to lose money transitioning to clean energy, even if it may be the most ethical thing to do.

Unlike fossil fuels, renewables are intermittent and dependent on nature, therefore only producing energy some of the time, resulting in a cost premium to produce power.

To enable a transition to sustainability to take place, we must make clean energy less expensive and more profitable than fossil fuels, allowing a transition to become the most logical decision for industry.

We must develop new sources of power that are not dependent on nature, generate clean energy all of the time, and are more cost-effective than fossil fuels.